Success is in the planning. Creating a written digital strategy that maps out your goals, tactics and metrics often separates marketing tactics that work from those that fail.
Companies launch their brands with excitement and anticipation, but sometimes growing visibility for that brand is more complicated than they expect.
Why? Because they fail to put a solid foundation in place first. Understanding their audience and connecting their messaging and market positioning to them IS ESSENTIAL.
They must have a brand strategy in place.
Not only the strategy, but a solid idea of the goals and outcomes they want to achieve, and how to measure their progress against those things.