TRUSTED • STRATEGIC • DECISIVE
Digital Marketing Services in Arizona
Search Engine Optimization
What good is a fantastic article or website if it isn’t found by the right target audience?
SEO best practices are wrapped into everything I do, whether it’s a blog post, a website page, an infographic or a social media post.
I go the extra mile to understand what keywords are most used by your target audience, and craft content to match. This ensures you’re visible in ways that matter, not obscure searches that can’t drive significant volume to your website.
I don’t just write content; I hand-craft articles specifically targeted to your customer’s needs and questions, while positioning your product or service to be the right answer.
I pull them to your website with SEO, then use content to improve conversion and lead generation.
Blogging at least once per week is included in every retainer I offer. Learn more here.
Nothing helps you land guest blog posts and press coverage on notable online publications like solid media pitching skills. It builds backlinks in a natural way, too. I have top-notch pitching skills, thanks to 25 years of public relations experience.
I know how to find opportunities, and I know how to land them.
It’s tough to master blogging and on-page SEO if you don’t know WordPress. I developed this website personally, and it’s a great example of my work.
If you have a programmer, I play nice with others, but I’m comfortable working in your website on my own, or creating a new site as a strong foundation before we begin building your online presence. Learn more here.
Brand identity, market positioning and a compelling message are the foundation cornerstones of an online presence. Driving traffic and having people read content makes zero difference if it doesn’t speak to them, and match up your products or services with what they’re looking for.
Understanding these three areas are the reason some agencies fall flat in their efforts to grow online visibility for their client.
I get it, and will make sure these are in place before we begin our SEO, content marketing, public relations and website efforts.
It saves time and boosts ROI. Learn more here.
(I’m a pretty damn good storyteller, too.)
Social media is an important part of my approach, and included in the work I do for every client.
If I’m creating content, you can assume it will have a social media element to promote it. New content or a press release? It’s automatically shared on the appropriate social media platform, no need to ask. Need an engagement strategy or creative ideas to grow your visibility? I’m on it.
Just don’t ask me for a prescheduled calendar of posts. I’ll be the first to tell you it won’t work. Learn more here.
What do my clients value the most? I’m a generalist.
While search engine optimization, content marketing, public relations and WordPress are a few strong areas, I’m able to manage your online reviews, create a local SEO presence using Google products, create a strong social media strategy and help you learn to engage, ensure leadership teams shine on LinkedIn and land print editorial opportunities as easily as online.
Let’s talk in person about why this matters.
Who I work with
I specialize in digital marketing to grow website traffic and build online visibility, taking only 2-3 clients on a retainer basis at any given time.
If you’re looking for non-digital tactics, such as media outreach or print advertising—or need support for a short-term PR or social media campaign, or distribution of a single press release—then I’m not a good fit. I also do not offer media relations, advertising or social media services on a stand-alone basis, although they may be integrated into a larger, more comprehensive digital retainer.
In keeping with the quality of my work, 25+ years of marketing experience and status as award-winning author, my fees are in line with top quality agencies, not freelance pricing.
Self-funded startups, entrepreneurs and small businesses who can’t afford a fairly large monthly retainer on a long-term basis are typically not a good fit for my services.
(WORTH NOTING: I typically have a wait list. Please be aware that a signed contract is required to hold the next available opening. Project work (such as a content strategy, on-page SEO or a website refresh – my most common projects) is accepted on a space available basis; contact me if you’d like to discuss potential timing.)