Category: Videos

Videos

How to Repurpose a Press Release

What is the difference between repurposed content and copied content?
How can PR pros make use of it to expand coverage?
What are a few ways to repurpose a press release?

These were just a few of the topics we touched on during a recent #PRprochat Twitter chat –  let me go into a little more detail.

Videos

Are Poor Media Lists Due to Inexperience or a Lack of Time?

This video is part of the #PRprochat video series, where we explore one question from the most recent #PRprochat Twitter chat, and dive into more detail. This week’s video is from the June chat, discussing if the blame for poor media lists lies with inexperience or lack of time, and what to do about it.

Videos

Are We Confusing Press Release Distribution Lists with Media Pitch Lists?

This video is part of the #PRprochat video series, where we explore one question from the most recent #PRprochat Twitter chat, and dive into more detail. This week’s video is about whether we are mistakenly using press release distribution lists for pitching… Here we go!

TRANSCRIPT:
Hey, it’s Carrie Morgan at Rock the Status Quo and we’re tackling one question today from this month’s Twitter chat. The hashtag for that is #PRProChat. It’s first Thursdays of every month at 3 o’clock Eastern Standard Time and I really hope you join us, because we have some absolutely incredible guests and of course, yours truly is on it, too. So we’d love to see you there and chat with you.

So, this week’s question is ‘Are we confusing press release distribution lists with pitching lists?’

And I think we are, absolutely. I think PR pros, especially if they have less experience, they’re an intern, they’re a newbie, whatever, tend to build one media list and use it for everything, and frankly that does not work anymore. I don’t know if it ever did, it’s something that before public relations was quite as sophisticated as it is today it was something easy to do, but really today, our journalists deserve us doing them the right way, following the best practices, and that isn’t building one massive list and shotgunning every press release, every pitch out to that massive list.

That’s terrible, that’s bad for your reputation.

Videos

Are Building Media Lists a Skill Set or an Art Form?

Welcome to my new video series, where we explore one question from this month’s #PRprochat Twitter chat, and dive into more detail! This week’s question:  Are building media lists a skill set or an art form? The short answer: both!

(Why, yes, that is Phoebe sleeping in her dish pan behind me. LOL)

Videos

Who is Responsible for Quality When Building a Media List?

When it comes to pitching media or sending out a press release, WHO is just as important as HOW. So who’s responsible for quality of the list? For learning and following best practices when building a media list? Is it the person building a media list or their agency/supervisor?

Here’s my take on those questions.

(#PRprochat is a Twitter chat for PR and marketing professionals on first Thursdays at 3pm EST.)