Category: RSQ

RSQ Social Media

Zero to 1.25 Million: Celebrating Three Years of #PRprochat

Social media has completely changed our lives.

Sitting down to personally chat with the most influential, amazing people in an industry was virtually impossible before social media.

One-on-one conversations with heroes, influencers and leaders rarely happened. They just weren’t accessible. How we learned was completely different, too. Experts are now available with the click of a mouse and five seconds of social media searching, and Google happily delivers free education on any topic we can possibly conceive of. Twitter chats, Periscope, Google Hangouts, YouTube videos, LinkedIn articles – expertise is available everywhere we look, with authors and influencers completely open to direct conversation.
If I were a meme or automated gif kinda girl, I’d put one here but, alas, I’m not.
September marked the third anniversary of #PRprochat. Thirty-six Twitter chats!! We’ve gone from a fledgling chat with nobody listening and a moderator grateful if the same three people showed up each month, to a chat with incredible guests like Jay Baer, Gini Dietrich, Danny Sullivan, Jeff Rohrs and more.

This month, we hit our highest numbers ever, REACHING OVER 1.25 MILLION TWITTER USERS and 23+ million timelines, largely thanks to the reach of my amazing guest, Danny Sullivan (Search Engine Land). Source: Hashtracking

RSQ

Say Hello to the New RSQ

… and Percy!
We have a new look to our website – more fun, more information, more feathers and more lovely white space!

If you haven’t seen the site since it went live yesterday, head over and check it out! I’d love to hear your feedback.

Here are a few quick screen captures, along with our new business card design, but go check out our home page at http://rockthestatusquo.com to surf through the full website.

 

[metaslider id=8246]

 

… Perhaps best of all, we’d like to introduce Mr. Percy Plume, our mascot. What better symbol than a peacock to stand for all things bright and beautiful, right? The ultimate in being noticeable!
Which is exactly what we do for our clients – we make them more vibrant and visible online.

Above The Noise RSQ

Brand Clarity Comes Before Trust & Reputation

A Sneak Peek For My Favorite Peeps
I’m so excited to be working on a fabulous new identity for Rock The Status Quo! It carries the same theme of the peacock and our slogan, “we make brands more vibrant and visible online” – but with the help of my graphic designer, it will embody those ideas more beautifully than ever before.
After all, what’s more vibrant and visible than a peacock? Talk about brilliantly colored!

My favorite part of having this iconic animal as part of my brand is how people reach out to me all the time when they see something with a peacock on it. They’ll be out shopping, then send me a photo of the item, telling me how it reminded them of me. I love that!!

Isn’t that what a brand is all about – helping your business stick in the mind of your audience? Being remembered when they need you?
Here is a sneak peek at the new logo (left), and the back of my still-in-development business card (below).

Aren’t they gorgeous?

Social media images, letterhead, new business proposal covers, website changes – all kinds of other changes will be rolled out to launch the new look as we finish each project. It’s so fun!

I’m also in the middle of developing a new speaker website for my personal brand as an author and speaker, and can’t wait to show it to you, too. I’m hoping for lots of feedback!

In the meanwhile, some very cool things are happening with my book, Above The Noise (Motivational Press). I’m doing my best to wrap it up FAST so it is published in early summer. Here’s a little preview.

Above The Noise RSQ

Above The Noise

I’m thrilled to announce my newest book, Above The Noise. Barring issues, it should hit bookshelves in the first half of 2015.

It’s all about how to build an online marketing strategy based on clarity of messaging, positioning and target audience –  then using that clarity to create trust, value and reputation within the right target market so you can… rise above the noise! BOOM! LOL. I hope you love it as much as I do. =)
If you need a little help breaking through the online clutter with your company, product or service – this is the book for you! Be sure to subscribe so you get all the news and free goodies as they are rolled out.
I’m very excited about it and ready to tackle something new! While I have one publisher that’s approached me about a book deal, the sassy horse trader in me requires that I spend the next few weeks in the thick of pitching publishers until I solidify the right contract.

For those of you who have supported my first book, Digital Haystack – it’s still there, partially complete and waiting in the wings to be revived. I am expecting to publish it after Above The Noise as book #2. When I cancelled the publisher contract due to irreconcilable differences on the title and theme, then ended my agent relationship, I decided to put it on hiatus until terms of the previous contract expired. After all, who wants to pay royalties to an agent you aren’t even working with?!

On to bigger and better things.

Above The Noise will be an interesting hybrid of a print book, online social forum for readers to help and support each other, and free resources to help readers put the book tactics in motion for themselves. Stay tuned and I’ll keep you posted!

RSQ SEO

Three Modern SEO Best Practices Every CEO, CMO, and CIO Should Know

Just in case you missed it – we had an article hit MarketingProfs this week on SEO best practices. Hooray! If you are in the c-suite and frustrated with your team’s SEO, the buck may stop with you. Read on to fix the the gap.
“Although some aspects of SEO haven’t changed much in the last decade—relevant content, page titles and descriptions, keyword research, the importance of page loading speed—the influence of social media and inbound marketing are causing seismic shifts in search optimization. Especially at the enterprise SEO level.

Having the right in-house team or external partner is now a fraction of the ROI equation—i.e., ranking that actually has an impact on revenue.

Maybe that’s why so many businesses still invest the bulk of their marketing budget in paid media instead of organic search—an expensive mistake, considering 75% of click-throughs come from organic results.”

READ THE FULL ARTICLE HERE:  http://ow.ly/pErFG. Sending a shout-out to Chris Corsak at Sitewire – thanks for your help, Chris. Great interview!!