Today’s Rock The Pitch submission comes from a beauty blogger in Phoenix, AZ, and she makes a great point when she says, “I recieve a ton of bad pitches, unfortunately. This one is really vague and begs the question, WHY would I do this?”
You’ll see what she means in a moment.
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It comes from a very well-known floral brand.
From: <name redacted>
Subject: Happy Brunch Season!
Date: April 4, 2014 at 5:46:42 AM MST
To:<editor email removed>
Spring is finally here! The sun is shining and flowers are blooming, but here at <name removed> we are finding ourselves most excited about one thing: the start of brunch season!
We’ve put together a few checklist items for the ultimate brunch event. Now we want to know what makes your perfect brunch. We’d love for you to create a post telling us your best brunch tip: whether it’s a recipe, an outfit, or just your own favorite must haves to make your brunch the best in town.
You can check out our post here: <link URL removed>
Please let me know if you have any questions, and I look forward to hearing from you!
This pitch has two issues that are far, far too common and I’m guessing you might already know what they are.
1. It isn’t relevant to the topic of the blog. Why would a BEAUTY editor be interested in covering what she likes about brunches? Clearly the person sending the pitch either didn’t take time to do their homework or hoped the blogger might fall in love with the topic SO much they stray outside of their actual category and write something completely outside of it. Hmm. Right.