Category: Public Relations

Public Relations

If Storytelling “Comes Naturally,” Why Is It So Hard?

Storytelling intrigues me.

Man has loved to tell–and hear–stories from our earliest days, gathered together over a flickering fire as night falls… “Storytelling is one of the many things that define and bind our humanity,” according to this article on the history of storytelling.

I believe it.

Public Relations

Wire Service Fraud: Are You Seeing It, Too?

Deceptive business practices REALLY piss me off, so I’m not a happy camper today.
I’m not a big believer in wire service for local news, but I’m always looking for new ways to get a press release on Google News, Bing and Yahoo, so I tested out a new wire service yesterday. 

Digital PR Public Relations

Is Digital PR Making Public Relations Sexy Again?

When you think of the biggest changes in the move from traditional #PR to #DigitalPR, what comes to mind?

I think of HOW FUN our job has become. Challenging, true, but very fun. After decades of media relations and pitching, everything is suddenly changing. Like the first summer monsoon washing away a year’s worth of dust, or a squeeze of fresh lemon bursting on your tongue when you sip water, the industry is becoming infused with new ideas, new influencers and experts, and a deluge of alternatives to grow visibility.

It’s refreshing. It’s wonderful!!

Today’s stronger focus on social media and content marketing is also bridging the gap between digital experts and traditionalists, link builders and content creators, community managers and customer service. That closing gap is creating much of the fresh thinking, because we’re trying to simultaneously accomplish their goals and ours. We’re thinking differently.

It’s also coming from those without a lick of public relations experience who are suddenly writing content and pitching bloggers. New options for brand journalism–publishing your own news and building your own audience instead of relying on media audiences–and blogging has brought PR to everyone’s attention. It’s also brought a wider variety of marketers and entrepreneurs into the fold as newbie PR pros.

PR is suddenly sexy again. Everybody’s interested.

Public Relations

Transform Your Boring New Hire Press Release into a Bigger Story

PR Newswire’s Kate Goebbel (@kate_city) wrote a wonderful blog post several months ago, called How to Add Personality to Your Next Personnel Press Release.

I found it fabulously inspiring! The idea stuck in my head.

When a client asks us to write a new hire press release, it’s easy to dismiss its importance, churning out a cookie cutter release talking about their new role, their background and a quote that sounds like a million OTHER new hire quotes.

BUT WHAT HAPPENS if we flip the process on its ear – thinking about WHAT ELSE we can do with that release?

What if the new job is secondary – almost coincidental? What if we use that press release to showcase actual expertise by sharing some of it, instead of just saying they have it?

How can we make it more than a new hire release, so it has potential to become A BIGGER STORY in a journalist’s hands? After all, there’s only so much press you can get on personnel news, right? It’s extremely limited.

Expanding the story gives us more to work with, too, from a repurposing perspective.

It’s up to us to challenge our own thinking. Don’t fall into the trap of doing what we’ve always done, relying on experience in lieu of fresh thinking.

Go ahead. Confront the status quo. Write it differently. Shake up your process, your outputs. Give the press release a fresh new spin that is completely unlike what you’ve done before.