Time to showcase one of my favorite people in PR – and someone I’m very grateful to count among friends I can turn to for venting and advice when things get difficult: Gini Dietrich. I mean, seriously, who can resist a mind that comes up with a fire ant funeral? Love it!!
She’s simply fantastic – and has an authentic ability to build community that just blows my mind. Where does she find time to do it all?
Here she is, if you haven’t already met her online – head over to her blog at SpinSucks.com when you are done reading this post!
What is the most hilarious PR stunt you’ve ever done?
When I started my business, we had a client that made a fire ant killer. For those of you in the South, you know what a big pain fire ants are for the simple pleasures, such as picnics or just playing in the yard.
We sponsored the Fire Ant Festival in Georgia and held a New Orleans-style fire ant funeral complete with a preacher, mourners, and a casket with a gigantic upside down fire ant in it.
It was, hands down, the funniest thing I have ever seen.
I love, love, LOVE this stunt! My queen-dom for a video!!! Isn’t this a wonderful way to leverage humor to drive visibility?