Category: PR Pro Showcase

PR Pro Showcase

PR Pro Showcase: Michelle Garrett

One of my favorite things about my Twitter chat, #PRprochat, is that it brings smart new people into the spotlight, giving them a chance to shine and make new connections.

One of those people is a wonderful PR pro out of Columbus, Ohio: Michelle Garrett, who consistently joins the chat and contributes in wonderful ways with her knowledge. (Check out her contributions to our most recent chat, with fabulous guest Ann Handley!) She’s there to learn and share, and she makes the chat a richer experience for all of us. 

PR Pro Showcase

PR Pro Showcase: Shonali Burke

If you don’t know Shonali, she is a PR consultant and incredible PR educator on the faculty of The Johns Hopkins University (she teaches at Rutgers University, too!).

Shonali just launched a brand spankin’ new program called Social PR Launchpad – go check it out or see the image below for details. It’s completely free and sounds pretty terrific!

PR Pro Showcase Public Relations

PR Pro Showcase: Gini Dietrich, Chicago

Time to showcase one of my favorite people in PR – and someone I’m very grateful to count among friends I can turn to for venting and advice when things get difficult: Gini Dietrich. I mean, seriously, who can resist a mind that comes up with a fire ant funeral? Love it!!

She’s simply fantastic – and has an authentic ability to build community that just blows my mind. Where does she find time to do it all?

Here she is, if you haven’t already met her online – head over to her blog at SpinSucks.com when you are done reading this post!
What is the most hilarious PR stunt you’ve ever done?
When I started my business, we had a client that made a fire ant killer. For those of you in the South, you know what a big pain fire ants are for the simple pleasures, such as picnics or just playing in the yard.

We sponsored the Fire Ant Festival in Georgia and held a New Orleans-style fire ant funeral  complete with a preacher, mourners, and a casket with a gigantic upside down fire ant in it.

It was, hands down, the funniest thing I have ever seen.
I love, love, LOVE this stunt! My queen-dom for a video!!! Isn’t this a wonderful way to leverage humor to drive visibility?

PR Pro Showcase

PR Pro Showcase: Dorothy Crenshaw, New York City

Please say hello to Dorothy Crenshaw – the first one brave enough to take up our new PR Pro Challenge! Whoot!

Founder of Crenshaw Communications, Dorothy handles clients in CE and digital technology, retail, consumer products, and health promotion. Before opening her namesake agency, Dorothy was President of Stanton Crenshaw Communications, which she helped build into a mid-sized New York PR agency over 13 years. Earlier roles include Executive Vice President and Managing Director of Worldwide Consumer Marketing at the PR unit of Grey Advertising and Edelman Worldwide as a senior vice president. Dorothy speaks frequently on brand-building, marketing to women, and workplace topics. She serves on the board of New York Women in Communications, Inc. and Cancer Care and was named one of the industry’s 100 Most Powerful Women by PR Week.

Pretty impressive, right? Read on to see what she submitted!