I came across an Inc. article by Abigail Tracy this morning with a brilliant Seth Godin quote in it.
When asked how companies can become more effective at marketing, he said,”Start by understanding that no one cares about them. People care about themselves.
Anyone who tweets about a brand or favorites a brand is doing it because it is a symbol of who they are–it is a token, it is a badge.
It’s about them, it’s not about the brand.”
I love that. It’s completely, utterly the truth in one perfect little sound bite.
I’m a single parent of two teens. And since my mind is jumping around like a deranged kitten, thanks to only having one cup of coffee so far this morning – this quote instantly made me think of teenagers and their built-in narcissism. If it is true that nobody cares about anything but themselves, perhaps we haven’t come far from our high school days. I don’t think it’s a universal truth about people in general, but it definitely resonates with brands and how people feel about them. They. Just. Don’t. Care.
Your brand means absolutely nothing to anyone. Unless we give them a reason to care.
This morning, just for fun, I’m connecting what marketing and teenagers have in common. It’s hilarious just how similar they are.