When you think of the biggest changes in the move from traditional #PR to #DigitalPR, what comes to mind?
I think of HOW FUN our job has become. Challenging, true, but very fun. After decades of media relations and pitching, everything is suddenly changing. Like the first summer monsoon washing away a year’s worth of dust, or a squeeze of fresh lemon bursting on your tongue when you sip water, the industry is becoming infused with new ideas, new influencers and experts, and a deluge of alternatives to grow visibility.
It’s refreshing. It’s wonderful!!
Today’s stronger focus on social media and content marketing is also bridging the gap between digital experts and traditionalists, link builders and content creators, community managers and customer service. That closing gap is creating much of the fresh thinking, because we’re trying to simultaneously accomplish their goals and ours. We’re thinking differently.
It’s also coming from those without a lick of public relations experience who are suddenly writing content and pitching bloggers. New options for brand journalism–publishing your own news and building your own audience instead of relying on media audiences–and blogging has brought PR to everyone’s attention. It’s also brought a wider variety of marketers and entrepreneurs into the fold as newbie PR pros.
PR is suddenly sexy again. Everybody’s interested.