Category: Digital PR

Digital PR Public Relations

Is Digital PR Making Public Relations Sexy Again?

When you think of the biggest changes in the move from traditional #PR to #DigitalPR, what comes to mind?

I think of HOW FUN our job has become. Challenging, true, but very fun. After decades of media relations and pitching, everything is suddenly changing. Like the first summer monsoon washing away a year’s worth of dust, or a squeeze of fresh lemon bursting on your tongue when you sip water, the industry is becoming infused with new ideas, new influencers and experts, and a deluge of alternatives to grow visibility.

It’s refreshing. It’s wonderful!!

Today’s stronger focus on social media and content marketing is also bridging the gap between digital experts and traditionalists, link builders and content creators, community managers and customer service. That closing gap is creating much of the fresh thinking, because we’re trying to simultaneously accomplish their goals and ours. We’re thinking differently.

It’s also coming from those without a lick of public relations experience who are suddenly writing content and pitching bloggers. New options for brand journalism–publishing your own news and building your own audience instead of relying on media audiences–and blogging has brought PR to everyone’s attention. It’s also brought a wider variety of marketers and entrepreneurs into the fold as newbie PR pros.

PR is suddenly sexy again. Everybody’s interested.

Content Marketing Digital PR Public Relations SEO Social Media

What Our Search Behaviors Signify About The Future of PR

(Nerd post alert. Endorsed and paid for by Carrie’s Inner Geek.)

Well, this is rather interesting!! I thought I’d take a quick look at Google Trends to come up with new keywords (blog inspiration!).

First, I searched trends on content marketing.

 

Looks promising, right? The growth is a bit obvious, since everyone is buzzing about content marketing like it’s Columbus arriving at the New World. Add in the projected explosion in content creation over the next five-plus years, it’s no surprise to see an upward trend.

But then I added in public relations, social media and search engine optimization (SEO) – the other three key components of digital PR – just for comparison purposes.

Which areas are generating the most online search activity? The results surprised me.

Digital PR

Rock Your Personal Branding With LinkedIn Long-Form Posts

If you do anything in the digital space – PR, content marketing, search engine optimization, social media – the one thing that matters most is experience. Every skill gained is improved by experience, clients expect incredible amounts of it no matter what their budget might be, and we are all challenged at finding the time.

Enter multitasking! Learning new skills by doing one task that impacts or accomplishes multiple – but done in a very strategic manner. Successful people are excellent at this. They decide exactly why they need specific experience, then create ways to gain that experience in a way that fuels their success while they learn. It’s never wasted time.

In our industry, writing is one of those skills that can make or break career advancement. Attaching this multitasking mentality to improving your writing is important.

Above The Noise Digital PR

4 Ways Your Content Just Killed Trust & Buyer Confidence

Trust – it’s so fragile. It takes forever to build and moments to crush.

My brain is teeming with ideas about how to build trust, and how it’s impacted by the content we create and the social media posts we share. As I wrap up the last half of my book, I’m very focused on the topics of trust, value and reputation – and how they intersect to create a bigger picture.
Trust is a complex thing. It’s built up over time based on small everyday interactions, subjective opinions, our own unique perspectives and experiences, and what people tell us.

The internet is no different. Online, trust is built on a foundation of reputation, consistency, professionalism and demonstrated expertise. It’s a collective accumulation of impressions, with each exposure forming an imprint, like individual brush strokes together create a larger image, a larger truth.

Excerpt from Above The Noise (coming this fall!).
We can’t build trust if the content we create is unfocused, and we sure won’t build any kind of meaningful awareness or audience.

Each brushstroke – each piece of content and layer of social media – adds to a larger truth. How trustworthy does your content appear? What perception are you creating as the bulk of your content grows over time? Are you creating a masterpiece or something you can’t give away at a garage sale? Are you creating a bigger picture that is intentional or accidental?

Digital PR Public Relations

The Often-Overlooked PR Gold Mine: Online Public Speaking

It’s easy to fall into the habit of looking for the more traditional PR placements – press release pick-ups, bylines, guest blog posts… But public relations opportunities aren’t limited to editorial.

What better way to build visibility and relationships with a specific target audience than landing speaking opportunities? It builds credibility and influence, plus it’s fantastic for generating leads. In fact, some use it as their primary lead generation tool or a valued revenue stream, and the PR agency or employee that can generate active leads is an extremely valuable part of the team. (This impacts client retention or job security nicely – whoot!).

There’s a gold mine of opportunities waiting for you. If you haven’t added them to your overall strategy, now’s the perfect time to take a closer look, and be proactive bringing up this tactic before it’s requested.
[Tweet “Webinars, chats and podcasts are amazing sources of #PR visibility – seek them out!”]
For agencies, the research can also be a nice way to upsell an extra project fee that is worth every single penny to their client, or a value-add to wrap into an existing retainer as time allows. And for in-house PR pros, it can be a project that has a major pay-off in bringing you to the attention of company leadership.

Most people who handle traditional public relations think of speaking opportunities – but they overlook the ONLINE SPEAKING opportunities: webinars, podcasts, Twitter chats and Google hangouts. They are all viable speaking opportunities and essential ways to build visibility online. They also give significant credibility to the speaker and build their reputation as a sought-after expert in their industry, in exactly the same way speaking does but with a potentially larger audience.