Category: Above The Noise

Above The Noise Digital PR

This Book Just Might COMPLETELY Change Your Business

Above The Noise Now Available For Purchase
I deeply believe this book will help you. Why? Because so many business owners–even marketing communications and public relations professionals–are investing time and resources into online marketing that simply doesn’t produce results.

They’re completely lost with zero online visibility. Or, almost worse, they’re visible to the WRONG AUDIENCE.

Above The Noise

Want to Build Trust Online? Don’t Neglect Customer Reviews.

Reviews matter, yet so many companies let them grow by default and inattention, rather than a focused effort – rarely monitoring what is being said unless a crisis flares up, grabbing everyone’s attention like firecrackers lit inside a public library.

Most restaurants and retail businesses make an effort – smart ones realizing just how much new business they fuel – but monitoring is slim-to-nonexistent for many other types of businesses and there’s no effort made to grow the volume of reviews.

I believe the roadblock is often lack of ownership and accountability.

Who’s responsible for growing and managing customer reviews – is it PR? Marketing? Customer service or sales? Are you giving them enough attention?  Do you have a process in place to handle negative reviews? All great questions to be thinking about, since reviews have incredible impact on reputation and visibility, and a conversation that PR can/should kickstart, if it isn’t happening.
Did you know that most brand mention monitoring subscriptions don’t include customer review websites?

Yelp, Google Reviews, Amazon, Trip Advisor, Open Table – all of the generic and trade specific review sites fall under the bailiwick of Reputation Management – an entirely different solution that includes measuring sentiment on top of mention and review monitoring.
It’s never a bad idea for PR pros to take a close look at customer reviews for their employer or clients on a regular basis, and make recommendations on how to grow or manage them… especially if it’s something that is neglected. Start those conversations and you’ll instantly be more valuable.

[Tweet “You can’t build trust neglecting your online reviews. “]

Here are five resources that might inspire you.

Above The Noise Digital PR

4 Ways Your Content Just Killed Trust & Buyer Confidence

Trust – it’s so fragile. It takes forever to build and moments to crush.

My brain is teeming with ideas about how to build trust, and how it’s impacted by the content we create and the social media posts we share. As I wrap up the last half of my book, I’m very focused on the topics of trust, value and reputation – and how they intersect to create a bigger picture.
Trust is a complex thing. It’s built up over time based on small everyday interactions, subjective opinions, our own unique perspectives and experiences, and what people tell us.

The internet is no different. Online, trust is built on a foundation of reputation, consistency, professionalism and demonstrated expertise. It’s a collective accumulation of impressions, with each exposure forming an imprint, like individual brush strokes together create a larger image, a larger truth.

Excerpt from Above The Noise (coming this fall!).
We can’t build trust if the content we create is unfocused, and we sure won’t build any kind of meaningful awareness or audience.

Each brushstroke – each piece of content and layer of social media – adds to a larger truth. How trustworthy does your content appear? What perception are you creating as the bulk of your content grows over time? Are you creating a masterpiece or something you can’t give away at a garage sale? Are you creating a bigger picture that is intentional or accidental?

Above The Noise Videos

Video: My Upcoming Book

Wondering what my new book, Above The Noise, is about? Here is a short video where I introduce a little detail about it.

VIDEO TRANSCRIPT:
Good afternoon, everybody! My name is Carrie Morgan and I’ve authored a new book that’s coming out this summer called ‘Above the Noise.’ It’s about how to build trust, value and reputation online to rise above the noise. 

I wanted to share with you a little bit what the book is about, because I think it’s so important for companies to slow down and really take time to evaluate, and take a deep look at their brands today, because that kind of clarification is truly what helps you rise above the noise. There’s so much conversation, content and social media activity online that it’s just more and more difficult every day to be heard.

There’s a couple of steps that companies need to slow down and spend some time with before they get too deeply involved in their marketing efforts to make sure that they’re targeting the right areas and the right audience, and getting the most out of their marketing efforts.