Must. Write.
Public Relations

If Storytelling “Comes Naturally,” Why Is It So Hard?

Storytelling intrigues me.

Man has loved to tell–and hear–stories from our earliest days, gathered together over a flickering fire as night falls… “Storytelling is one of the many things that define and bind our humanity,” according to this article on the history of storytelling.

I believe it.

#PRprochat Digital PR

Best of #PRprochat Launched on SlideShare

Because they’re packed with so much valuable knowledge, we’re doing something new with our Twitter chats to give you a fast, easy read. We’re repurposing our favorite tweets –the smartest ones–into a short, simple “Best of #PRprochat” summary. 

Public Relations

Wire Service Fraud: Are You Seeing It, Too?

Deceptive business practices REALLY piss me off, so I’m not a happy camper today.
I’m not a big believer in wire service for local news, but I’m always looking for new ways to get a press release on Google News, Bing and Yahoo, so I tested out a new wire service yesterday. 

Above The Noise Digital PR

This Book Just Might COMPLETELY Change Your Business

Above The Noise Now Available For Purchase
I deeply believe this book will help you. Why? Because so many business owners–even marketing communications and public relations professionals–are investing time and resources into online marketing that simply doesn’t produce results.

They’re completely lost with zero online visibility. Or, almost worse, they’re visible to the WRONG AUDIENCE.

Digital PR

Create More Content…. Without Actually Creating More

A Mini Self-Case Study
I’m all about integration and, as a small business owner, making the most of assets that dip into my not-so-bottomless well of time, energy or money. I thought I’d share a little bit of my thinking processes when it comes to repurposing content, in hopes of inspiring you to do the same.