Deceptive business practices REALLY piss me off, so I’m not a happy camper today.
I’m not a big believer in wire service for local news, but I’m always looking for new ways to get a press release on Google News, Bing and Yahoo, so I tested out a new wire service yesterday.
Above The Noise Now Available For Purchase
I deeply believe this book will help you. Why? Because so many business owners–even marketing communications and public relations professionals–are investing time and resources into online marketing that simply doesn’t produce results.
They’re completely lost with zero online visibility. Or, almost worse, they’re visible to the WRONG AUDIENCE.
A Mini Self-Case Study
I’m all about integration and, as a small business owner, making the most of assets that dip into my not-so-bottomless well of time, energy or money. I thought I’d share a little bit of my thinking processes when it comes to repurposing content, in hopes of inspiring you to do the same.
The tide is turning. We’re starting to talk less about the importance of content creation and social media, and more about how these impact customer experience, trust and reputation. We’re transitioning from learning the basics and talking about features, to thinking about significance and the finer nuances of change.
We’re moving past the shock of a massively different PR environment and the disruption that caused, into acceptance and leveraging it to bloom in visibility. What was overwhelming and, for some even upsetting, is becoming normal and expected.
I love it!!