SURVEY: Just how SEO-savvy is the public relations industry?
Are you in public relations? If so, please take a moment to help me explore how our PR industry feels about SEO and our ability to integrate SEO with the content we create.
I’m working on a rebranding
It will replace my agency and book websites, combining all of that great content into one. Stay tuned for the launch!
(Be sure to subscribe here to stay in touch. I think you’ll like what’s coming.)
Your Awesome Content Is Useless, Until…
One of the things I love most about the combination of content marketing with search engine optimization (SEO) is how they work in concert together.
If customers require multiple touch-points with a brand to become aware of it, and they do their online sleuthing long before they make a purchase…. then it makes sense to take control of those touch-points.
Each one is an opportunity to be found and make an impression.
The Link Between Content & Conversion
I’ve been deeply interested in conversion for quite some time, and watching how different types of content helps or hurts conversion for each client is a fascinating thing.
Because I focus on the integration of content with SEO and social media, I am lucky enough to see the entire spectrum from creation to ROI – something many marketers don’t get to do as an agency. They create and post, then pass the baton to the client.
If Storytelling “Comes Naturally,” Why Is It So Hard?
Storytelling intrigues me.
Man has loved to tell–and hear–stories from our earliest days, gathered together over a flickering fire as night falls… “Storytelling is one of the many things that define and bind our humanity,” according to this article on the history of storytelling.
I believe it.